Creative support across campaign development, brand communications, and day-to-day marketing design as Junior Art Director and Intermediate Graphic/Production Designer for a portfolio of leading Canadian consumer Tilray Brands: Solei.

Responsibilities included producing assets for print, packaging, social media, digital campaigns, and in-store marketing, ensuring alignment with evolving brand guidelines, compliance requirements, and industry trends, while working closely with the Strategic Creative Lead and the Creative Director. Each brief was approached through research-informed art direction, incorporating cultural insights, visual references, and tailored moodboards to shape concepts for specific target audiences. This process guided the visual direction of campaign activations, packaging design, product launches, and ongoing multi-platform marketing.

Highlights include leading the packaging design for Solei’s new line of infused beverages and tissue stick products, translating brand values into elevated, shelf-ready visual systems within a competitive consumer market. This work involved material exploration, dieline development, and typographic refinement to create packaging that felt both lifestyle-driven and compliant with industry regulations. Acted as lead art director on set for campaign and product photography, collaborating with producers and content teams to shape visual styling, prop direction, and shot composition.

The role required creative flexibility and high-volume execution under tight deadlines, balancing hands-on production with a strong understanding of brand storytelling. In addition to design work, responsibilities extended into pre-production planning, including shot list development, content direction, and video editing for campaign and social assets. Collaborated regularly with an external design agency while operating as part of a small in-house creative team, ensuring cohesive execution across all touchpoints.

Services Provided: Brand Design | Research | Art Direction | Campaign Development | Marketing Design | Print & Digital Assets | Packaging | Social Media Graphics | Retail & In-Store Marketing | Content Production | Visual Strategy | Creative Execution | Video Editing | Shot List Development | Production Planning

Completed in 2025.