Art direction, strategic branding, brand storytelling, and social media content for the launch of Huu, a clean, plastic-free skincare brand based in Myanmar, rooted in traditional Karen culture and minimalist aesthetics.

Inspired by the Karen alphabet and natural elements, the brand identity was developed with a sleek, earth-toned visual system that blends cultural heritage with modern sensibilities. Creative directed and established custom typography, moodboards, and an intentional, minimal design approach to establish a strong and memorable brand presence across digital platforms.

The resulting identity articulated a compelling narrative that bridged tradition and modernity, amplifying Huu’s presence in the competitive skincare space with a visually captivating and culturally resonant brand expression.

Services Provided: Brand Identity | Graphic Design | Art Direction | Brand Storytelling | Social Media Graphics | Campaign Design | Content Direction

Photography by zicky-le.com

Completed in 2023.