Creative content development, editorial design, and visual storytelling for For Art’s Sake, a London-based luxury eyewear brand, during a three-month internship within the in-house creative team.

Responsibilities included designing and producing high-impact visual assets aligned with the brand’s luxury positioning and contemporary visual identity. Deliverables ranged from lookbooks, newsletters, and printed publications to GIFs, videos, and social media content, all supporting seasonal campaigns and ongoing marketing initiatives. Projects were executed across multiple platforms while managing overlapping briefs, communicating effectively and working closely with the creative director and maintaining a high level of precision in a fast-paced studio environment.

This role demonstrated a strong understanding of luxury branding, elevated design execution, and the ability to translate creative direction into cohesive visual outputs across digital and print.

To visually narrate the story behind each piece, a custom photography set was designed and built entirely in-house. Hand-folded paper fans, created as symbolic props, referenced the courtship display of peacocks and echoed the collection’s central inspiration. These sculptural elements added dimensionality and meaning to the set, resulting in a series of art-directed visuals that highlight the jewellery’s architectural form and convey the collection’s quiet elegance across social and digital platforms.Graphic Design | Editorial Design | Social Media Content Design | Video Editing | Illustrations | Print Collateral | Digital Marketing Design

Completed in 2019.